AG Strategy Group works with senior leaders in organizations from the private, public, and non-profit sectors.
Case Study #1
Strategy Development
AG Strategy Group worked with a Federal government agency to design a six-part strategic framework to guide communicating with each constituent population. The framework included developing a strategy canvas, analyzing demographics and other facts about each population, and crafting messages to resonate with each population.
Case Study #2
Strategy Execution
AG Strategy Group continued supporting a Federal government agency when it implemented its strategic framework to communicate with its constituents. The approach integrated processes across multiple sub-agencies. We also designed and conducted training sessions so the government team members would be better equipped to be responsible for executing the strategy going forward. The efforts produced a higher engagement rate from constituents.
Case Study #3
White Papers
Over a two-year period, AG Strategy Group wrote five white papers analyzing multiple U.S. digital government policies and practices for a foreign allied government. The process to develop each paper included conducting interviews with former government officials who were involved in key digital government decisions in previous administrations. The client used the insights to modernize their national government approaches to provide services to constituents using technology.
Case Study #4
Op-Eds and Articles
AG Strategy Group wrote numerous op-eds for a large technology company that aimed to shape policymakers’ views about potential policy changes. We crafted op-eds to match different by-lines and types of publications. Finally, we worked collaboratively with a strategic communications firm to design an editorial calendar and they pitched and placed the content successfully.
Case Study #5
Thought Leadership Framework and Core Content
AG Strategy Group worked with a Fortune 20 corporation to raise its public profile among decision makers and influencers in Washington. We led the analytical process to identify the topics that were ripe for unique voices, created the distinct ideas, and designed a thought leadership campaign to disseminate the content and influence policy makers’ perspectives.
Case Study #6
Thought Leadership Campaign Execution
AG Strategy Group supported a Fortune 25 corporation as it executed a complex thought leadership campaign. We helped recruit outside experts who added credibility to new ideas; integrated processes across the marketing, public affairs, government affairs, and sales teams to better align goals and resources; and created a measurement system to help track results.